Small and medium enterprises, or SMEs, may be gunning for the global markets. The reality of getting their systems in place before making this quantum leap is posing its own set of challenges.
Case in point: Wonder Polymers, a medium-sized company that manufactures and markets a wide range of self-adhesive tapes in India. This Delhi- and Haryana-based company boasts of a design unit, quality and test laboratories, and employs over 80 skilled workers.
For Wonder Polymers, managing its sales process and leads was proving to be a painstaking task. Wonder Polymers’ internal reporting was done manually by a sales person, who would record the leads, opportunities and client contact information on an Excel sheet. Information was being processed and available to one person at a time. Invariably, to the one recording it.
In the modern manufacturing era, with real-time tracking and inventory processing, this system was proving to be inadequate. It was also holding them back on stream-lining sales processes to improve employee productivity.
Wonder Polymers is not alone. Millions of small and medium businesses in India face the same conundrum.
Traditionally small businesses are defined as an industrial undertaking with investments in fixed assets of Rs.10 million and with less than 50 employees while a medium-sized enterprise is one with fewer than 250 employees.
“Less than 5% of our SMBs have online presence today.”-Tallam R Dwaraknath – President of FKCCI
Manufacturing and retail lead Make in India
As Tallam R Dwaraknath, President of the Fedration of Karnataka Chambers of Commerce & Industry (FKCCI) puts it, “In today’s digital era, it is essential that our SMBs have an online presence. Less than 5% of our SMBs have online presence today.”
Beyond this online presence, managing an enterprise requires specific technological solutions. When it comes to real-time tracking, streamlining of business processes, quality control, collaboration and efficient delivery systems, technology will play the crucial differentiator. Currently they see technology as a cherry topping they can do without, but to truly compete on the global stage as a world-class manufacturer or retailer requires synergies, cost benefits, flexibility, scalability and responsiveness that only information technology can provide.
How technology can power the Make in India dream?
Top 5 policy aspects of Make In India that will drive businesses to evolve using technology:-
- Government policy and reforms.
- Ease of doing business.
- Technology and innovation.
- Change in mindset
Here are examples of how various technology tools enable businesses to succeed?
“Office 365 has helped us protect IP, produce quality medicines and manage relationships with influencers like medical practitioners, bringing in enhanced efficiencies and better control. Finecure’s quest for excellence is rooted in leveraging technology.” Vikash Rajgharia, Director, Finecure Pharmaceuticals says.
“The flexibility, scalability, agility and security offered by Microsoft Azure helped us focus on customer acquisition and bring in customized deployments at quick pace with minimal investments.”
Abhay Deshpande, the Founder & CEO, MartJack Enterprise.
MartJack Enterprise announced that it has signed on more than 250 Enterprise customers globally for its Multichannel Commerce Platform, making it the leader in the Enterprise e-commerce Platform space across India and Middle East.Abhay Deshpande, the Founder & CEO said that moving to Microsoft Azure helped them acquire this customer base in record time.
Information Systems cut user time by half for the Madhya Pradesh Urban Development and Environment Department
The administrative processes at the Madhya Pradesh UDED, were manually controlled – leading to delays, errors and inefficiency. Manual administrative processes were time and effort intensive, leading to poor data consolidation without any tracking mechanism. To top it off, the Human Resources (HR) team had to manage the recruitment, loans, advances, scale of pay and allowances as well as retirement benefits such as pensions, gratuity, annuity, compassionate fund and provident fund for over 60,000 employees using just manual records.
The UDED collaborated with Microsoft partners to design and implement the Urban Sector Management Information System (USMIS). Using Microsoft technology, the USMIS identified a mechanism to enhance the efficiency of processes, cost, quality and service delivery. Thanks to this, pension data of approximately 12,000 pensioners has been cleansed and automated, payrolls of 16 units of UADD are generated every month with just a click. The USMIS application has reduced user-incurred time and effort by 50%!
Anil Kumar Gound, Deputy Director, UA&D, Madhya Pradesh state government, says, “With USMIS, the organization has witnessed a revolution.”
The Indian SME Survey: Analyzing Indian SME Perceptions Around Union Budget 2014.
Make in India: Turning Vision into Reality.