Mobile search presence is not an option anymore.
With over 60% of all traffic now being mobile for Google, you are risking more than half of your visits if you don’t take your site mobile. Strikingly, that may mean losing even more sales — recent studies show that mobile searchers have higher purchase intent, with over 50% of them reaching for their smartphones to choose what to buy and where to buy it. With local mobile searches, the numbers are even more staggering — 78% of consumers who search for a local business on their smartphone end up making a purchase.
So, if you’re still not sure if you should target mobile audiences at all… you probably don’t think doubling or tripling your visits and sales is a good idea.