cxoherald

Companies in B2B sectors, in particular, can benefit from the upcoming switch to Google Analytics 4 in 2023. The implementation of the new machine learning-oriented analysis solution enables a cross-channel...

India’s leading battery manufacturer, Natural Battery Technologies has announced the launch of lithium-ion (Li-ion) based inverter batteries for home and commercial use that also doubles up as a solar-energy...

Organizations are quickly realizing the importance of IoT to their businesses. The IoT is a network of internet-connected gadgets that can gather and transmit data over a network. As...

Data, data and more data. That's what marketing is all about. However, the evaluation is often still carried out using outdated methods. But the future lies elsewhere – in predictive analytics.

Everyone who works in digital marketing probably uses one thing by now: a MarTech tool. But do you even know what other tools exist on the market? A current overview shows...

New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer journey in all phases, reliable...

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you manage to master the shortage...

Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been perfecting for decades also plays...

TieCon

Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword is- attention economy.