LATEST ARTICLES

Philipp Schröder and Jannik Schall

Growth through acquisitions: This is the strategy the 1komma5° founders are relying on.

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Founder Philipp Schröder wants to generate billions in sales with 1komma5°. To do this, the start-up is buying dozens of companies – and must risk going public. These 15 steps should...
AI and copyright

How to use ChatGPT & Co legally?

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Artificial intelligence creates marketing texts, advertising images, and video films. But are companies allowed to use these creations as they are? When does copyright apply to AI? For some, ChatGPT & Co...
Fear of AI

AI fear in the team? How to react intelligently to uncertainties?

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AI programs like ChatGPT trigger fears in many people. An AI expert and psychologist explains how managers should deal with AI fears. And how they can prevent themselves from unintentionally fueling...
Chatbot for company website

Does your company need its own chatbot? Here’s how to find out?

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A chatbot on the company website relieves the customer service team. But is it worth it for your company? An overview of types of chatbots, chatbot providers, and costs. They usually wait...
Linkedin Corporate Influencer

4 Steps to LinkedIn Success.

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LinkedIn is the most used platform for corporate influencing. What is important for corporate influencers on LinkedIn. Plus: successful examples – to copy. Why should companies use corporate influencers on LinkedIn? Anyone who...
LinkedIn profile optimization

Slogan, profile picture, summary: How to optimize your LinkedIn profile?

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What should be included in your LinkedIn profile so that you and your company can benefit from the platform? You should pay attention to these six things when optimizing your LinkedIn...
corporate influencer

Using employees as brand ambassadors – here’s how?

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Corporate influencers are just a marketing strategy for large corporations? Not at all! Employees as brand ambassadors have huge potential for all companies. This is how it works. Large corporations such as...
empathetic leaders

The sentence that empathetic leaders never say.

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Compassion is a core competency of successful entrepreneurs. Motivational expert Jeff Haden explains that true empathy is shown by what remains unspoken. Empathy is a success factor for managers. Those who can...
Food Tech

5 Food Tech innovations that can revamp any commercial kitchen.

The food industry is excited about the festive season ahead. With the kitchens working nonstop to cater to the increased demands, chefs and restaurant owners could do with some help from...
Groyyo

Groyyo appoints senior veterans in leadership roles of Chief Business Officer and VP Commercial.

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Groyyo, Asia’s leading cross-border manufacturing and supply chain enablement platform in Fashion and Lifestyle is strengthening it’s leadership with key appointments. The company has appointed Smita Verma Kansal, former SVP & Founding member at Geniemode...