LATEST ARTICLES

Employer branding and personnel marketing in B2B – definition, measures and examples.

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an...
employer brand

How does the employer brand survive in times of high growth?

Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been perfecting for decades also plays...
attention economy

Attention – When the prospects and desired customers simply do not react.

Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword is- attention economy.
digital marketing

The end of third-party cookies: explanation, tips and opportunities.

Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my...
keyword research

Keyword research: 7 steps to a keyword list for niche topics.

Careful keyword research is the cornerstone of search engine optimization - whether in B2B or B2C. But how does good keyword research work? These 7 steps lead to success:
google search

How the 4 Google search intentions affect your B2B digital marketing?

Is your marketing focus on product advertising? Google searches are only for information gathering? If that's the case, this article will show you that there are much broader Google search intents...

B2B content marketing in 2022

For many marketers, content marketing is part of their daily bread. We show what the status quo is in B2B and give tips.
Google SEO POST

How long does it take for a post to rank?

When it came to SEO, you gave everything for your contribution: from keyword research to technical search engine optimization. Your content meets the search intention of the user, the post...

Instashield a Rural Innovator, known for re-glowing The Dead Tubelights Innovates Technology To Kill...

We are all living in challenging times due to the ongoing pandemic which has poised serious health issues around the world. Researchers including Virologists and WHO itself believe that...