LATEST ARTICLES

Google analytics 4

How B2B companies benefit from switching to Google Analytics 4.?

Companies in B2B sectors, in particular, can benefit from the upcoming switch to Google Analytics 4 in 2023. The implementation of the new machine learning-oriented analysis solution enables a cross-channel...
Natural Battery Technologies

Natural Battery Technologies Announces Li-ion Inverter Batteries with a Solar Power Storage Function.

India’s leading battery manufacturer, Natural Battery Technologies has announced the launch of lithium-ion (Li-ion) based inverter batteries for home and commercial use that also doubles up as a solar-energy...
IoT

How Can Internet of Things (#IoT) Transform Businesses?

Organizations are quickly realizing the importance of IoT to their businesses. The IoT is a network of internet-connected gadgets that can gather and transmit data over a network. As...
Predictive analytics

Marketing dashboard goes 2022: proactively anticipating campaign trends.

Data, data and more data. That's what marketing is all about. However, the evaluation is often still carried out using outdated methods. But the future lies elsewhere – in predictive analytics.
martech-2022

MarTech – State of the Art in 2022

Everyone who works in digital marketing probably uses one thing by now: a MarTech tool. But do you even know what other tools exist on the market? A current overview shows...
MarTech

Sustainable corporate success with marketing technologies.

New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer journey in all phases, reliable...
employer branding

Employer branding and personnel marketing in B2B – definition, measures and examples.

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you manage to master the shortage...
employer brand

How does the employer brand survive in times of high growth?

Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been perfecting for decades also plays...
attention economy

Attention – When the prospects and desired customers simply do not react.

Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword is- attention economy.