Sales

How companies understand the chain of effects of their decisions – The “Sales Profit...

Optimizing sales and increasing profitability poses major challenges for many B2B companies. A new approach called "Sales Profit Chain" helps to analyze the most important chains of effects in sales. Read...
twitter

Twitter goes (not) Musk – What does that mean for marketing managers?

What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and the communication industry in general? A...

Value Creation in the Digital Age – Innovsol Systems Co-Founder Dhananjay’s interaction with cxoherald.com

Dhananjay Nagarkatti is a decisive ICT professional with experience of over 20 years of delivering success through a variety of roles across the Manufacturing, Telecom, and Telecom VAS industries....
Google analytics 4

How B2B companies benefit from switching to Google Analytics 4.?

Companies in B2B sectors, in particular, can benefit from the upcoming switch to Google Analytics 4 in 2023. The implementation of the new machine learning-oriented analysis solution enables a cross-channel...
Natural Battery Technologies

Natural Battery Technologies Announces Li-ion Inverter Batteries with a Solar Power Storage Function.

India’s leading battery manufacturer, Natural Battery Technologies has announced the launch of lithium-ion (Li-ion) based inverter batteries for home and commercial use that also doubles up as a solar-energy...
IoT

How Can Internet of Things (#IoT) Transform Businesses?

Organizations are quickly realizing the importance of IoT to their businesses. The IoT is a network of internet-connected gadgets that can gather and transmit data over a network. As...
Predictive analytics

Marketing dashboard goes 2022: proactively anticipating campaign trends.

Data, data and more data. That's what marketing is all about. However, the evaluation is often still carried out using outdated methods. But the future lies elsewhere – in predictive analytics.
martech-2022

MarTech – State of the Art in 2022

Everyone who works in digital marketing probably uses one thing by now: a MarTech tool. But do you even know what other tools exist on the market? A current overview shows...
MarTech

Sustainable corporate success with marketing technologies.

New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer journey in all phases, reliable...
employer branding

Employer branding and personnel marketing in B2B – definition, measures and examples.

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you manage to master the shortage...

ARTICLES

Wheebox an Assessment technology leader takes the Concept to its Next...

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After its immense success in online remote proctored assessment, Wheebox, an Assessment technology leader moves to the next level with the announcement...

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