Suzuki unveils its first electric car – this is what it looks like.
The Suzuki Vitara has been one of Suzuki's best-known models since the late 1980s. It is therefore not surprising that the Japanese are using this name as a flagship for their...
Does your company need its own chatbot? Here’s how to find out?
A chatbot on the company website relieves the customer service team. But is it worth it for your company? An overview of types of chatbots, chatbot providers, and costs.
They usually wait...
4 Steps to LinkedIn Success.
LinkedIn is the most used platform for corporate influencing. What is important for corporate influencers on LinkedIn. Plus: successful examples – to copy.
Why should companies use corporate influencers on LinkedIn?
Anyone who...
Using employees as brand ambassadors – here’s how?
Corporate influencers are just a marketing strategy for large corporations? Not at all! Employees as brand ambassadors have huge potential for all companies. This is how it works.
Large corporations such as...
Marketing trends of 2024.
Predicting marketing trends for a specific future year like 2024 involves some speculation, but based on current trajectories and emerging technologies, here are several trends that could shape the marketing landscape...
Linkedin Strategy for D2C Lifestyle Brands.
Developing a LinkedIn strategy for direct-to-consumer (D2C) lifestyle brands involves leveraging the platform's professional network to connect with your target audience, build brand awareness, and drive engagement. Here are several strategies...
Navigating the Future: 5 Key Sales Trends to Watch in 2024.
As we look ahead to the new year, the landscape of sales is poised for transformative shifts that will redefine the way businesses approach their customers and drive revenue. The ever-evolving...
The Future of E-Commerce: Six Retail Trends and Predictions.
The global ecommerce market is expected to reach €6.17 trillion in 2023. By 2025, around 23 percent of all retail sales will come from online purchases, up from 17.8 percent in 2020.
To...
Conversational Commerce: addressing customers in a personalized way.
Conversational commerce is transforming the e-commerce industry. Chatbots and other forms of artificial intelligence (AI) are used to interact with customers and help them make purchases through their preferred channels. The spectrum ranges...
CRM meets email marketing
Data - or rather structured data - is essential for the success of a company. An important step in the right direction is therefore to eliminate data silos and to share information...