300 French newspapers are taking on Google over AI overviews.
French newspaper publishers are uniting against Google's "AI Overviews." A coalition of nearly 300 media outlets has filed a complaint with the French competition...
YouTube, X, Facebook: Social media is gearing up in the fight against AI slop.
The spirits we summoned: Initially, all social media platforms installed AI tools for their creators, aiming to make them more creative and, above all,...
Instagram wants to bring Reels to television.
Instagram is expanding its offerings for televisions and is now also available on Samsung Smart TVs in the US. In addition to Reels, Stories,...
Gartner says: AI will cost three out of four media planners their jobs… by...
Forecasts should always be treated with caution, but this one has a certain empirical basis from the last five years. Gartner predicts that artificial...
Thomas Koch: The end of media planning will come in 2028. Or something completely...
Thomas Koch puts Gartner's prediction that AI could cost three out of four media planners their jobs by 2028 into perspective. Despite all the...
Nielsen measures advertising spending in CTV.
Nielsen, which describes itself as a global leader in audience measurement, data, and analytics, is expanding its Ad Intel advertising platform to include Connected...
Nivea in an Identity Crisis. Why the brand is loosing market share.?
Nivea is losing more and more market share to its younger competitors. Beiersdorf is adjusting its premium strategy and promising a turnaround. But the...
Marketing Trend Monitor 2025: An important advertising channel is losing its importance.
Artificial intelligence is changing our search habits—marketers are already preparing for this. Search advertising, i.e., ads in search engines, are becoming less important, and...
Deception as a trend: This new form of advertising confuses social media users.
Fake out-of-home advertising blurs the lines between reality and fiction. How does the trend work and what challenges does it bring with it?
A social...
Your Instagram Year in Review: How to Turn 2024 into an Epic Story?
Instagram is starting the new year with a real highlight: the customizable recap feature. Your best moments from 2024 are summarized in dynamic collages...
ARTICLES
Does your company need its own chatbot? Here’s how to find...
A chatbot on the company website relieves the customer service team. But is it worth it for your company? An overview of types of...
