Conversational Commerce

Conversational Commerce: addressing customers in a personalized way.

Conversational commerce is transforming the e-commerce industry. Chatbots and other forms of artificial intelligence (AI) are used to interact with customers and help them make purchases through their preferred channels. The spectrum ranges...

CRM meets email marketing

Data - or rather structured data - is essential for the success of a company. An important step in the right direction is therefore to eliminate data silos and to share information...
B2B Marketing Trends 2023

B2B Marketing 2023 – visions, strategies, trends.

What new B2B marketing developments does 2023 have in store? We asked around in the community and summarized all the important B2B marketing trends for 2023 in this article. The year 2022 is...

Google 2022 review: This is what people searched for this year

The year 2022 was, to put it neutrally, extremely eventful. And as it draws to a close, numerous companies and platforms are releasing reviews, such as Spotify and TikTok, and of course Google. Year in Search...
world cup star lionel messi

World Cup star Lionel Messi breaks the Instagram record and knocks a popular egg...

With currently almost 70 million likes (as of December 21, 2022, 1:27 p.m.), Lionel Messi’s post about victory in the 2022 World Cup tops the previous top post with the most...

Why is the brand called that? Today: Jeep

The original American brand, which is now mostly in Italian-French hands, has long been synonymous with off-road vehicles. The story goes back to the 1940s. But where does the name Jeep come from? There...
Tesla brand name story

Why is the brand called that? Today: Tesla

We will probably never know whether it was really Elon Musk alone who chose the name Tesla, or whether the founder's Martin Eberhard and Marc Tarpenning or other people were involved. Especially...
dove soap

The story behind the Dove brand name

The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England, and a lunar crater named after physicist...
marketing reboot

Why we need a marketing reboot?

In his first Talking Head column for HORIZONT, ​​avant-garde CEO Marc Schumacher analyzes the marketing crisis in the digital age.