dove soap

The story behind the Dove brand name

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The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England, and a lunar crater named after physicist...
Facebook SME Corona Campaign

Facebook embraces medium-sized companies with a corona campaign.

The majority of Facebook advertisers are small and medium-sized enterprises (SMEs). The group, which is currently suffering from the advertising boycott under the motto #StopHateForProfit, now embraces this with coaching, training and...
employer branding

Employer branding and personnel marketing in B2B – definition, measures and examples.

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you manage to master the shortage of skilled...
ecommerce

Rethinking E-Commerce: The Benefits of Discovery Commerce.

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Black Friday, which heralds the Christmas business on November 27th, should turn out to be the online shopping highlight, as it does every year, with customers hunting for bargains and gifts. In...
b2b content marketing 2022

B2B content marketing in 2022

For many marketers, content marketing is part of their daily bread. We show what the status quo is in B2B and give tips.
digital marketing

The end of third-party cookies: explanation, tips and opportunities.

Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my customers without third-party cookies? These tips will help...
grandma team

Grandma’s team is not my team

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Why do successors need their own circle of experts.? As a successor, I can continue to work with my grandmother's circle of friends one-to-one, I thought as the newly appointed managing director....
Conversational Commerce

Conversational Commerce: addressing customers in a personalized way.

Conversational commerce is transforming the e-commerce industry. Chatbots and other forms of artificial intelligence (AI) are used to interact with customers and help them make purchases through their preferred channels. The spectrum ranges...
B2B Marketing Trends 2023

B2B Marketing 2023 – visions, strategies, trends.

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What new B2B marketing developments does 2023 have in store? We asked around in the community and summarized all the important B2B marketing trends for 2023 in this article. The year 2022 is...