Meta: No more targeting based on sensitive data.
Meta is changing the options for ad targeting on its Facebook and Instagram platforms so that in the future companies will no longer be...
Voices from the industry: These are the most important marketing trends for 2023
marketing trends of 2023
Facebook embraces medium-sized companies with a corona campaign.
The majority of Facebook advertisers are small and medium-sized enterprises (SMEs). The group, which is currently suffering from the advertising boycott under the motto #StopHateForProfit,...
Employer branding and personnel marketing in B2B – definition, measures and examples.
Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you...
Rethinking E-Commerce: The Benefits of Discovery Commerce.
Black Friday, which heralds the Christmas business on November 27th, should turn out to be the online shopping highlight, as it does every year,...
B2B content marketing in 2022
For many marketers, content marketing is part of their daily bread. We show what the status quo is in B2B and give tips.
The end of third-party cookies: explanation, tips and opportunities.
Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my...
Customer centricity in B2B: is your customer king?
Customer centricity is not a new concept, but focusing on the customer is difficult, especially in B2B companies. Here you can find out how customer...
Grandma’s team is not my team
Why do successors need their own circle of experts.?
As a successor, I can continue to work with my grandmother's circle of friends one-to-one, I...
How does the employer brand survive in times of high growth?
Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been...