Grandma’s team is not my team
Why do successors need their own circle of experts.?
As a successor, I can continue to work with my grandmother's circle of friends one-to-one, I...
The Future of E-Commerce: Six Retail Trends and Predictions.
The global ecommerce market is expected to reach €6.17 trillion in 2023. By 2025, around 23 percent of all retail sales will come from online...
The story behind the Dove brand name
The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England,...
World Cup star Lionel Messi breaks the Instagram record and knocks a popular egg...
With currently almost 70 million likes (as of December 21, 2022, 1:27 p.m.), Lionel Messi’s post about victory in the 2022 World Cup tops...
Twitter goes (not) Musk – What does that mean for marketing managers?
What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and...
Facebook embraces medium-sized companies with a corona campaign.
The majority of Facebook advertisers are small and medium-sized enterprises (SMEs). The group, which is currently suffering from the advertising boycott under the motto #StopHateForProfit,...
4 Steps to LinkedIn Success.
LinkedIn is the most used platform for corporate influencing. What is important for corporate influencers on LinkedIn. Plus: successful examples – to copy.
Why should...
Customer centricity in B2B: is your customer king?
Customer centricity is not a new concept, but focusing on the customer is difficult, especially in B2B companies. Here you can find out how customer...
Digital advertising and CO2 – the solution to (almost) all problems
Digital advertising and CO2 - the solution to (almost) all problems.
Attention – When the prospects and desired customers simply do not react.
Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword...