Marketing trends of 2024.
Predicting marketing trends for a specific future year like 2024 involves some speculation, but based on current trajectories and emerging technologies, here are several trends that could shape the marketing landscape...
Digital advertising and CO2 – the solution to (almost) all problems
Digital advertising and CO2 - the solution to (almost) all problems.
Customer centricity in B2B: is your customer king?
Customer centricity is not a new concept, but focusing on the customer is difficult, especially in B2B companies. Here you can find out how customer centricity works in B2B marketing.
Have you ever...
The Future of E-Commerce: Six Retail Trends and Predictions.
The global ecommerce market is expected to reach €6.17 trillion in 2023. By 2025, around 23 percent of all retail sales will come from online purchases, up from 17.8 percent in 2020.
To...
Why a cultural change is needed in B2B companies (and how to do it)
Individual, personalized, and tailor-made communication is the be-all and end-all for customer centricity. How can B2B companies ideally proceed and overcome the hurdles that they often set themselves?
“You've seen this product, so...
Twitter goes (not) Musk – What does that mean for marketing managers?
What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and the communication industry in general? A look into...
Does the Metaverse mark a turning point for B2B sales?
The metaverse is on everyone's lips in B2C marketing. According to a recent study, more and more business purchases are being made via virtual channels, including the metaverse. For many employees in B2B...
B2B content marketing in 2022
For many marketers, content marketing is part of their daily bread. We show what the status quo is in B2B and give tips.
Sustainable corporate success with marketing technologies.
New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer journey in all phases, reliable and comprehensive...
Using employees as brand ambassadors – here’s how?
Corporate influencers are just a marketing strategy for large corporations? Not at all! Employees as brand ambassadors have huge potential for all companies. This is how it works.
Large corporations such as...