How does the employer brand survive in times of high growth?
Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been...
B2B Marketing 2023 – visions, strategies, trends.
What new B2B marketing developments does 2023 have in store? We asked around in the community and summarized all the important B2B marketing trends for...
Why is the brand called that? Today: Tesla
We will probably never know whether it was really Elon Musk alone who chose the name Tesla, or whether the founder's Martin Eberhard and...
Why is the brand called that? Today: Jeep
The original American brand, which is now mostly in Italian-French hands, has long been synonymous with off-road vehicles. The story goes back to the 1940s. But...
Conversational Commerce: addressing customers in a personalized way.
Conversational commerce is transforming the e-commerce industry. Chatbots and other forms of artificial intelligence (AI) are used to interact with customers and help them make...
Digital advertising and CO2 – the solution to (almost) all problems
Digital advertising and CO2 - the solution to (almost) all problems.
Sustainable corporate success with marketing technologies.
New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer...
Google 2022 review: This is what people searched for this year
The year 2022 was, to put it neutrally, extremely eventful. And as it draws to a close, numerous companies and platforms are releasing reviews, such...
Why a cultural change is needed in B2B companies (and how to do it)
Individual, personalized, and tailor-made communication is the be-all and end-all for customer centricity. How can B2B companies ideally proceed and overcome the hurdles that they...
The Future of E-Commerce: Six Retail Trends and Predictions.
The global ecommerce market is expected to reach €6.17 trillion in 2023. By 2025, around 23 percent of all retail sales will come from online...