Twitter goes (not) Musk – What does that mean for marketing managers?
What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and...
Why we need a marketing reboot?
In his first Talking Head column for HORIZONT, avant-garde CEO Marc Schumacher analyzes the marketing crisis in the digital age.
Attention – When the prospects and desired customers simply do not react.
Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword...
Entry into the Metaverse and route to innovative showrooms and events
Meeting in virtual space - this is not only relevant in gaming. Metaverse projects are also becoming more and more popular in the professional field. However,...
CRM meets email marketing
Data - or rather structured data - is essential for the success of a company. An important step in the right direction is therefore to...
Does the Metaverse mark a turning point for B2B sales?
The metaverse is on everyone's lips in B2C marketing. According to a recent study, more and more business purchases are being made via virtual channels,...
Linkedin Strategy for D2C Lifestyle Brands.
Developing a LinkedIn strategy for direct-to-consumer (D2C) lifestyle brands involves leveraging the platform's professional network to connect with your target audience, build brand awareness,...
Using employees as brand ambassadors – here’s how?
Corporate influencers are just a marketing strategy for large corporations? Not at all! Employees as brand ambassadors have huge potential for all companies. This...
Navigating the Future: 5 Key Sales Trends to Watch in 2024.
As we look ahead to the new year, the landscape of sales is poised for transformative shifts that will redefine the way businesses approach...
Deception as a trend: This new form of advertising confuses social media users.
Fake out-of-home advertising blurs the lines between reality and fiction. How does the trend work and what challenges does it bring with it?
A social...