Google 2022 review: This is what people searched for this year
The year 2022 was, to put it neutrally, extremely eventful. And as it draws to a close, numerous companies and platforms are releasing reviews, such as Spotify and TikTok, and of course Google.
Year in Search...
Attention – When the prospects and desired customers simply do not react.
Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword is- attention economy.
Every sales representative knows it:...
Entry into the Metaverse and route to innovative showrooms and events
Meeting in virtual space - this is not only relevant in gaming. Metaverse projects are also becoming more and more popular in the professional field. However, the fear of technology is often still...
Does the Metaverse mark a turning point for B2B sales?
The metaverse is on everyone's lips in B2C marketing. According to a recent study, more and more business purchases are being made via virtual channels, including the metaverse. For many employees in B2B...
Why we need a marketing reboot?
In his first Talking Head column for HORIZONT, avant-garde CEO Marc Schumacher analyzes the marketing crisis in the digital age.
CRM meets email marketing
Data - or rather structured data - is essential for the success of a company. An important step in the right direction is therefore to eliminate data silos and to share information...
Navigating the Future: 5 Key Sales Trends to Watch in 2024.
As we look ahead to the new year, the landscape of sales is poised for transformative shifts that will redefine the way businesses approach their customers and drive revenue. The ever-evolving...
Linkedin Strategy for D2C Lifestyle Brands.
Developing a LinkedIn strategy for direct-to-consumer (D2C) lifestyle brands involves leveraging the platform's professional network to connect with your target audience, build brand awareness, and drive engagement. Here are several strategies...
Marketing trends of 2024.
Predicting marketing trends for a specific future year like 2024 involves some speculation, but based on current trajectories and emerging technologies, here are several trends that could shape the marketing landscape...
Using employees as brand ambassadors – here’s how?
Corporate influencers are just a marketing strategy for large corporations? Not at all! Employees as brand ambassadors have huge potential for all companies. This is how it works.
Large corporations such as...