Voices from the industry: These are the most important marketing trends for 2023
marketing trends of 2023
People are the most important channel for international brand identity.
A brand is just a colored logo and a slogan, isn't it? Wrong thinking behind successful branding is much more. HCL Technologies, an Indian global IT services company, recently launched a new brand...
B2B Marketing & Sales 2022 – Adaptability as a decisive advantage
The lockdown has presented new challenges to well-established sales and marketing structures in the B2B sector. A study by the Ruhr University Bochum has addressed the question of whether B2B marketing and...
COVID-19 Conversations: Tom Thomas, Head Marketing, CMS IT Services.
Tom Thomas is a Mission-oriented Marketing Leader with 14+ years of experience in the growing market share of Infotech solutions. Demonstrated track record of developing and executing marketing plans end-to-end. He...