DishTV has joined hands with Mogi IO to deliver to its customers highly optimized image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale.
Vikrant Khanna, Co-Founder & CEO, Mogi IO, said, “It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength.”
“Today, with the pandemic, content consumption has increased, which is essential to users. This increase in consumption is due to millennial and Gen Z consumers who prefer to be entertained or learn new things from online videos. Globally, the trend is similar with video consumption booming & video constitutes 80% of the internet traffic. While video traffic is surging, the global Content Distribution Network (CDN) infrastructure, on which content streaming happens, is falling short of the demand. This leads to network congestion, buffering & CDN outages at times. Thus, considering the industry’s need, Mogi built its Patented Streaming Engine that uses a Multi-CDN technology to ensure a buffer-free experience that leads to the fastest content delivery, with no buffering. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless & top-notch,” he added.
On the collaboration, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimization services. We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”
The cooperation between DishTV and Mogi Solutions will optimize the images by 80 percent implying an 80 percent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetization.
Additionally, Vikrant said, “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough.”
About Mogi IO
Established in 2019, Mogi IO is a B2B Media-Tech SaaS start-up that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Media Optimisation & delivery space. Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size leveraging its patented, AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform.
Mogi IO recently raised an undisclosed amount from Pentathlon Ventures and aims to raise another round by the end of this year. This year, the Startup plans to launch retail products for video & image tech solutions across product segments along with their white label OTT. Additionally, to scale the company to the next level, the Mogi IO team would be expanded and aims to hire talent at different levels such as tech development, product, and sales.
Mogi IO is founded by Vikrant Khanna and Rahul Lahoria. Vikrant is Ex COO of Homeshop18 & Ex VP Digital at Airtel. Rahul Lahoria is M Tech in Comp Sc (IIT Kharagpur) and has filed for six patents.
About Dish TV India Limited:
Dish TV India Limited is India’s leading direct-to-home (DTH) Company and owns multiple individual brands like Dish TV, Zing, and d2h under its umbrella. The company benefits from multiple satellite platforms including SES-8, GSAT15, and ST-2, and has a bandwidth capacity of 1134 MHz, the largest held by any DTH player in the country. Dish TV India Limited has on its platform more than 596 channels & services including 31 audio channels and 78 HD channels & services. The Company has a vast distribution network of over 3,100 distributors & around 303,000 dealers that span across 9,300 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call-centers that are spread across 22 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishtv.in