Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, today announced that it has entered into a cross-platform outstream partnership with Time Inc. The partnership entails empowering the Time Inc. sales team with Teads’ ad-serving technology and enterprise sales tools. In addition, Teads will be backfilling outstream campaigns across the Time Inc. network on an exclusive basis. The multiyear deal further expands Time Inc.’s premium video inventory and will boost its video advertising revenue across mobile and desktop.
Teads will deliver unique technical support and guidance on outstream video monetization strategies across Time Inc.’s direct sold inventory and Teads’ demand sources. In addition, Teads will help Time Inc. provide innovative, premium, viewable video advertising solutions to its iconic brands, such as People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine and Fortune while presenting a user-friendly experience to its more than 150 million monthly unique visitors.
“Time Inc. has a large stable of advanced advertising products. We are excited to add Teads’ highly viewable outstream video ad product to our current offerings. This product provides advertisers with another option for conveying their marketing message to our users,” said Andy Blau, Chief Business Officer, Time Inc. “As we continue to expand and enhance our video products across our ultra-premium content network, we are delighted to collaborate with Teads, a leader in the outstream video marketplace.”
Teads guarantees high viewability rates and gives the power of choice to the user with its flagship format, inRead. Teads’ inRead format places video ads within editorial content and plays only when viewable, allowing users to skip the video if they do not want to watch it.
Bertrand Quesada, CEO of Teads, commented, “We are extremely excited about our recent partnership with Time Inc. We look forward to building a long-lasting partnership and adding one of the most prestigious media companies to our portfolio of global media brands.”
In addition to Time Inc., Teads’ global premium marketplace includes The Washington Post, The Atlantic, Forbes, Bonnier, Mashable, Slate, The Guardian, The Telegraph and Nikkei, among many others.
Teads, founded in 2011, is the inventor of outstream video advertising and number one video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like inRead playing inside articles. The company is changing the game in the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team executes on its clients’ behalf using its platform.
Teads has over 450 employees, 100 of whom are in the innovation team, across 27 offices in 20 countries.