Growth through acquisitions: This is the strategy the 1komma5° founders are relying on.
Founder Philipp Schröder wants to generate billions in sales with 1komma5°. To do this, the start-up is buying dozens of companies – and must...
How to use ChatGPT & Co legally?
Artificial intelligence creates marketing texts, advertising images, and video films. But are companies allowed to use these creations as they are? When does copyright...
AI fear in the team? How to react intelligently to uncertainties?
AI programs like ChatGPT trigger fears in many people. An AI expert and psychologist explains how managers should deal with AI fears. And how...
Building Resilience: Why Disaster Recovery is the Backbone of Your IT Infrastructure.?
Data resilience is a critical element for ensuring the uninterrupted flow of operations. With businesses relying heavily on data for decision-making, customer engagement, and...
Elon Musk and WhatsApp boss argue about Messenger’s privacy.
WhatsApp exports user data every night, Musk said. The messenger's boss disagrees, but it's about more than just Meta's access to messages.
After Elon Musk...
AI: Reshaping Leadership Perspectives.
In the rapidly evolving business landscape, Artificial Intelligence (AI) has emerged as a pivotal force, not just in terms of technological capabilities but also...
Protecting Data at Rest- An Important Consideration for Organizations Seeking Cybersecurity Solutions.
The battleground for cyber threats has surpassed traditional network vulnerabilities to reach the troves of stored data. As organizations struggle with safeguarding their digital...
Navigating the Future: 5 Key Sales Trends to Watch in 2024.
As we look ahead to the new year, the landscape of sales is poised for transformative shifts that will redefine the way businesses approach...
Voices from the industry: These are the most important marketing trends for 2023
marketing trends of 2023
B2B Marketing & Sales 2022 – Adaptability as a decisive advantage
The lockdown has presented new challenges to well-established sales and marketing structures in the B2B sector. A study by the Ruhr University Bochum has addressed...