The story behind the Dove brand name
The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England,...
The story behind the Barbie brand name.
What does an American Barbie doll have to do with the German "Bild" newspaper? Well, in the first issue of "Bild" in June 1952, a...
Why the Metaverse pays off as a marketing channel?
Virtual showrooms, 3D products, and interactive customer advice: The Metaversum opens up completely new potential - not only for dealers but also for the...
These are the visual trends in marketing in 2023
This year's Christmas campaigns already show that a new tonality is finding its way into advertising. In the face of multiple crises, wars, and inflation,...
People are the most important channel for international brand identity.
A brand is just a colored logo and a slogan, isn't it? Wrong thinking behind successful branding is much more. HCL Technologies, an Indian global IT...
Toxic residues from seawater desalination.
Around 16,000 desalination plants worldwide transform undrinkable salt water into drinking water. However, there are significantly more problematic residues than expected, reports an international research...
The reasons behind the hype surrounding ChatGPT
How does the new super chatbot work, why it's so much better than other voice assistants - and what its future might look like.?
Algorithms...
ChatGPT : “The tool reveals what is going wrong in science”
In addition to the risks, Robert Lepenies, President of the Karlshochschule International University in Karlsruhe, sees the opportunities of the new voice AI ChatGPT...
Elon Musk wants to resign as Twitter boss
Elon Musk bought Twitter for around $44 billion in October. Musk now wants to resign as the boss himself - but only on one condition...
Why we need a marketing reboot?
In his first Talking Head column for HORIZONT, avant-garde CEO Marc Schumacher analyzes the marketing crisis in the digital age.

















