B2B Marketing & Sales 2022 – Adaptability as a decisive advantage
The lockdown has presented new challenges to well-established sales and marketing structures in the B2B sector. A study by the Ruhr University Bochum has addressed...
Hoonartek appoints Sunil Sharma as the Chief Delivery Officer.
Hoonartek, a global provider of data, digital, and AI solutions, today announced the appointment of Sunil Sharma as Chief Delivery Officer (CDO). Sunil will...
How to use ChatGPT & Co legally?
Artificial intelligence creates marketing texts, advertising images, and video films. But are companies allowed to use these creations as they are? When does copyright...
Does your company need its own chatbot? Here’s how to find out?
A chatbot on the company website relieves the customer service team. But is it worth it for your company? An overview of types of...
Business Growth and Expansion: Unique Opportunities & Challenges in The Indian Scenario.
India, is the land of more than 1.4 bn people. It is indeed the most populous democracy. About 47% of this number is under...
Jessica Geutner, Salesforce: AI models do not replace deterministic data.
The automotive industry is facing a new technology adoption cycle. For Jessica Geutner, Chief Customer Officer at Salesforce in Central Europe, manufacturers' success doesn't...
ARTICLES
AI Can Imitate Trust: How Organizations Can Implement the PAUSE Framework...
The PAUSE framework can be turned from an awareness slogan into an operational verification-by-design system: employees are given a repeatable process for deciding whether...
