B2B Marketing & Sales 2022 – Adaptability as a decisive advantage
The lockdown has presented new challenges to well-established sales and marketing structures in the B2B sector. A study by the Ruhr University Bochum has addressed the question of whether B2B marketing and...
Business Growth and Expansion: Unique Opportunities & Challenges in The Indian Scenario.
India, is the land of more than 1.4 bn people. It is indeed the most populous democracy. About 47% of this number is under the age of 25 years. Imagine being...
How to use ChatGPT & Co legally?
Artificial intelligence creates marketing texts, advertising images, and video films. But are companies allowed to use these creations as they are? When does copyright apply to AI?
For some, ChatGPT & Co...
Does your company need its own chatbot? Here’s how to find out?
A chatbot on the company website relieves the customer service team. But is it worth it for your company? An overview of types of chatbots, chatbot providers, and costs.
They usually wait...
Hoonartek appoints Sunil Sharma as the Chief Delivery Officer.
Hoonartek, a global provider of data, digital, and AI solutions, today announced the appointment of Sunil Sharma as Chief Delivery Officer (CDO). Sunil will oversee all delivery operations in this role,...