Instoried, an intuitive web platform designed to craft empathetic and effective written content, has launched CONTENT360, a full-fledged services/ consulting arm offering end-to-end content services to companies. The aim is to create content at scale using empathy and focusing on the desired long-term outcome and not just the short-term output. CONTENT360 addresses the limitation of traditional content agencies, digital-first brands, and freelancers who churn out multiple content forms per month, focusing on just the output. Users include Startups, SMEs, MNCs, e-commerce sites, D2C websites, Content Creators, Mid-size digital marketing agencies, Content agencies, Freelance Marketers, Bloggers, and more.
Sharmin Ali, CEO & Co-founder, Instoried, said, “While you focus on your core business of marketing, manufacturing, or any other, our CONTENT360 services will work on building content that resonates with your target audience and business goals to eventually grow your business. On a lighter note, this service will be ‘Robot with a Heart’, managing all content generation needs with empathy. Acting as an outsourced content generator, this would save significant costs for startups/SMEs/enterprises/brands.”
Using CONTENT360, companies can generate various content forms based on the content strategy chosen – written advertisement copies, social media captions, emails, blog posts, product descriptions, website content, and SEO landing pages with over 50+ templates in just a few seconds.
The process starts with understanding the business goals and objectives of the company, current content strategy, current output, and outcome, and then improving on the goals. As a use-case, the business goal of an e-commerce firm is to generate more revenue from their website channel, after understanding various parameters like – current clickthrough/ conversion rates, best-converting landing pages, tone, emotion, and impact of content; Instoried will advise on the best way to create website content with the best emotion, tone, and words that would result in higher conversions. Similarly, goals like increasing readers for a company’s blog, and generating higher leads from outbound emails can be easily achieved.
Instoried’s CONTENT360 services act as a Chief Content Officer and benefit companies by reaching their optimal content strategy. Instoried enables these services with – A dedicated Account Manager to liaison with daily; Provides an expert content team that has in-depth knowledge of the services, and the industry and is well versed in English; Provides Instoried’s proprietary tool that adds AI for scale, and speed in content generation and Periodical reviews to check content performance, create a content calendar and tweak content strategy based on results.
Instoried already has a robust content analysis tool, enabling users to analyze the tone, emotion, spelling, grammar, and plagiarism as well as the impact of the content. Soon to be launched is Instoried ART, an AI-based image generation tool. Instoried will be the first Indian startup in the content creation space that would use state-of-the-art technology to generate AI images based on text prompts.
Instoried is used by over 5 Mn users and 500+ businesses across the globe. As per a report by Future Market Insights, the content creation market is expected to be valued at US$ 13.4 billion in 2022 and is likely to reach US$ 47.2 billion by 2032.