cxoherald

Data, data and more data. That's what marketing is all about. However, the evaluation is often still carried out using outdated methods. But the future lies elsewhere – in predictive analytics.

Everyone who works in digital marketing probably uses one thing by now: a MarTech tool. But do you even know what other tools exist on the market? A current overview shows...

New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer journey in all phases, reliable...

Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you manage to master the shortage...

Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been perfecting for decades also plays...

TieCon

Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword is- attention economy.

Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my...

Careful keyword research is the cornerstone of search engine optimization - whether in B2B or B2C. But how does good keyword research work? These 7 steps lead to success:

Is your marketing focus on product advertising? Google searches are only for information gathering? If that's the case, this article will show you that there are much broader Google search intents...