The customer journey in B2B: explanation, examples and practical tips.
What is a customer journey? And what are the differences between the buyer's journey and the marketing funnel? In this guide, we define the term, show...
Entry into the Metaverse and route to innovative showrooms and events
Meeting in virtual space - this is not only relevant in gaming. Metaverse projects are also becoming more and more popular in the professional field. However,...
Does the Metaverse mark a turning point for B2B sales?
The metaverse is on everyone's lips in B2C marketing. According to a recent study, more and more business purchases are being made via virtual channels,...
HORIBA & SigTuple partner to drive AI powered digital microscopy.
SigTuple leverages AI & robotics, to automate the error-prone and inefficient manual microscopic review of samples in laboratories. SigTuple’s AI100 is the premier solution...
dox2U Adds User-Friendly Features To Its SaaS Based DMS Platform.
dox2U, a subscription-based SaaS document management system (DMS) has introduced new features to its platform to enhance the user experience. dox2U is democratizing Document...
Helical IT Solutions Adds New Capabilities To Its Popular BI product
Helical IT Solutions is making major changes in its game-changing Business Intelligence (BI) product Helical Insight’s version 5.0. So far the new version has already...
B2B Marketing & Sales 2022 – Adaptability as a decisive advantage
The lockdown has presented new challenges to well-established sales and marketing structures in the B2B sector. A study by the Ruhr University Bochum has addressed...
How companies understand the chain of effects of their decisions – The “Sales Profit...
Optimizing sales and increasing profitability poses major challenges for many B2B companies. A new approach called "Sales Profit Chain" helps to analyze the most important...
Twitter goes (not) Musk – What does that mean for marketing managers?
What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and...
Value Creation in the Digital Age – Innovsol Systems Co-Founder Dhananjay’s interaction with cxoherald.com
Dhananjay Nagarkatti is a decisive ICT professional with experience of over 20 years of delivering success through a variety of roles across the Manufacturing,...