Voices from the industry: These are the most important marketing trends for 2023
marketing trends of 2023
Why is the brand called that? Today: Jeep
The original American brand, which is now mostly in Italian-French hands, has long been synonymous with off-road vehicles. The story goes back to the 1940s. But where does the name Jeep come from? There...
Why is the brand called that? Today: Tesla
We will probably never know whether it was really Elon Musk alone who chose the name Tesla, or whether the founder's Martin Eberhard and Marc Tarpenning or other people were involved. Especially...
The story behind the Dove brand name
The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England, and a lunar crater named after physicist...
The story behind the Barbie brand name.
What does an American Barbie doll have to do with the German "Bild" newspaper? Well, in the first issue of "Bild" in June 1952, a cartoon character named Lilli appeared. This was young,...
Why the Metaverse pays off as a marketing channel?
Virtual showrooms, 3D products, and interactive customer advice: The Metaversum opens up completely new potential - not only for dealers but also for the marketing industry. In its latest study, the Universität...
These are the visual trends in marketing in 2023
This year's Christmas campaigns already show that a new tonality is finding its way into advertising. In the face of multiple crises, wars, and inflation, many companies appeal to a sense of...
People are the most important channel for international brand identity.
A brand is just a colored logo and a slogan, isn't it? Wrong thinking behind successful branding is much more. HCL Technologies, an Indian global IT services company, recently launched a new brand...
Toxic residues from seawater desalination.
Around 16,000 desalination plants worldwide transform undrinkable salt water into drinking water. However, there are significantly more problematic residues than expected, reports an international research team in the journal "Science of the...
The reasons behind the hype surrounding ChatGPT
How does the new super chatbot work, why it's so much better than other voice assistants - and what its future might look like.?
Algorithms and chatbots are taking on more and...