BlackZone Mobiles, India’s leading mobile and wearables manufacturer has announced its strategic alliance with the popular Indian Bollywood actress, Mouni Roy, who will represent –Blackzone’sfeature phones and smartwatches categories as its distinguished brand ambassador. This partnership aims to enhance BlackZone’s market presence, celebrated for its innovative designs, cutting-edge technology, and strategic pricing.
Mouni Roy will play a pivotal role in BlackZone’s advertising campaigns, branding endeavours, and social media activities over the coming year.
Karan Thukral, Chairman of BlackZone Mobiles, stated, “It is with great pride that we announce our collaboration with Bollywood Icon Mouni Roy, an actor par excellence of today’s times. Ms. Roy’s vibrant personality and influential social media footprint are perfectly aligned with our mission to forge a deeper connection with audiences across India. Her grace and sophistication perfectly encapsulate our brand ethos.”
A proud participant in the “Make in India” initiative, BlackZone is dedicated to expanding its reach beyond urban centers, making inroads into smaller cities and towns across the country.
Kannav Thukral, Managing Director of BlackZone Mobiles, remarked, “Our commitment to excellence is reflected in our sleek designs and the advanced features of our products. Each BlackZone product stands out for its uniqueness. As a ‘Make in India’ advocate, we are focused on creating exceptional mobile devices that combine superior quality with affordability, ranging from our budget-friendly 4G feature phones to our stylish and practical smartwatches, all of which showcase the pinnacle of Indian manufacturing prowess.”
Situated in Sonipat, Haryana, BlackZone’s expansive manufacturing facility highlights its dedication to promoting local employment and propelling technological innovation within the region. The domestic production of feature phones and smartwatches is a reflection of BlackZone’s ambition to spearhead India’s tech revolution.
“BlackZone is more than just a brand to me; it epitomizes style itself. Each mobile offers an array of vibrant colours, and features distinctive characteristics,” shared Mouni Roy.
The partnership between Mouni Roy and BlackZone signifies a pivotal moment in the brand’s evolution, emphasizing the critical role of nurturing indigenous talent and innovation in shaping the future.
About BlackZone Mobiles:
BlackZone Mobiles stands as a prominent mobile phone brand in India, marking its inception in 2001 with a mission to introduce technologically superior products to the Indian market, all at affordable prices. Over the years, the company has not only diversified its offerings but
has also ventured into the realm of smartphones, smartwatches, and an array of mobile accessories such as TWS, earbuds, Bluetooth speakers, and neckbands.
Operating from its state-of-the-art plant in Sonipat, Haryana, India, BlackZone Mobiles ensures nationwide distribution, with a robust network of over 400 distributors spanning the entire country. The brand’s remarkable journey since its inception attests to its multifaceted growth, solidifying its position as a market leader.
BlackZone Mobiles products are available through various channels, including popular online platforms such as Flipkart and Amazon, as well as brick-and-mortar retail stores and the brand’s official website. This strategic availability ensures that customers nationwide can easily access and experience the innovative and affordable mobile solutions offered by BlackZone Mobiles.
