Why is the brand called that? Today: Jeep
The original American brand, which is now mostly in Italian-French hands, has long been synonymous with off-road vehicles. The story goes back to the 1940s. But...
Why is the brand called that? Today: Tesla
We will probably never know whether it was really Elon Musk alone who chose the name Tesla, or whether the founder's Martin Eberhard and...
The story behind the Dove brand name
The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England,...
The story behind the Barbie brand name.
What does an American Barbie doll have to do with the German "Bild" newspaper? Well, in the first issue of "Bild" in June 1952, a...
Why the Metaverse pays off as a marketing channel?
Virtual showrooms, 3D products, and interactive customer advice: The Metaversum opens up completely new potential - not only for dealers but also for the...
These are the visual trends in marketing in 2023
This year's Christmas campaigns already show that a new tonality is finding its way into advertising. In the face of multiple crises, wars, and inflation,...
Toxic residues from seawater desalination.
Around 16,000 desalination plants worldwide transform undrinkable salt water into drinking water. However, there are significantly more problematic residues than expected, reports an international research...
The reasons behind the hype surrounding ChatGPT
How does the new super chatbot work, why it's so much better than other voice assistants - and what its future might look like.?
Algorithms...
ChatGPT : “The tool reveals what is going wrong in science”
In addition to the risks, Robert Lepenies, President of the Karlshochschule International University in Karlsruhe, sees the opportunities of the new voice AI ChatGPT...
Elon Musk wants to resign as Twitter boss
Elon Musk bought Twitter for around $44 billion in October. Musk now wants to resign as the boss himself - but only on one condition...