Why AI models often cause problems in media planning?
Havas Media titled a corresponding publication “Can AI replace the media agency?” It would therefore be quite surprising if the accompanying study, conducted by...
Gartner says: AI will cost three out of four media planners their jobs… by...
Forecasts should always be treated with caution, but this one has a certain empirical basis from the last five years. Gartner predicts that artificial...
Thomas Koch: The end of media planning will come in 2028. Or something completely...
Thomas Koch puts Gartner's prediction that AI could cost three out of four media planners their jobs by 2028 into perspective. Despite all the...
Nielsen measures advertising spending in CTV.
Nielsen, which describes itself as a global leader in audience measurement, data, and analytics, is expanding its Ad Intel advertising platform to include Connected...
Nivea in an Identity Crisis. Why the brand is loosing market share.?
Nivea is losing more and more market share to its younger competitors. Beiersdorf is adjusting its premium strategy and promising a turnaround. But the...
Trump, the disaster dealer.
The US president's rambling words about the situation in the Gulf demonstrate one thing above all: the self-proclaimed dealmaker has created a disaster.
When a...
Insurers are planning job cuts through AI and automation.
The growth of insurers is losing momentum. Price increases will no longer be sufficient to boost revenues. Instead, companies are increasingly focusing on AI,...
Fintech Lark Finserv launches India’s first API-driven LAS Infrastructure.
Lark Finserv, one of India’s emerging fintech innovators, has launched the country’s first API-driven credit infrastructure for Lending Against Securities (LAS). This launch enables...
Sentient AI launches open source AGI platform to compete with OpenAI, AWS.
Sentient opens world’s first open-source AGI network to 2M users, enabling 40+ AI agents and 50+ data sources to collaborate in real time.
Backed by...
Interview with Dinesh Kansara, Director of Simple2Call.
Mr. Dinesh Kansara is the current Director of Simple2Call, based in India. He has more than two decades of experience in business innovation in...
ARTICLES
Billion-dollar budget: Ikea launches a global media pitch
The Ingka Group, Ikea's largest franchisee, has launched a global pitch for its media account. Current account holders iProspect (part of the Dentsu Group)...
