CRM meets email marketing
Data - or rather structured data - is essential for the success of a company. An important step in the right direction is therefore to...
B2B Marketing 2023 – visions, strategies, trends.
What new B2B marketing developments does 2023 have in store? We asked around in the community and summarized all the important B2B marketing trends for...
Google 2022 review: This is what people searched for this year
The year 2022 was, to put it neutrally, extremely eventful. And as it draws to a close, numerous companies and platforms are releasing reviews, such...
World Cup star Lionel Messi breaks the Instagram record and knocks a popular egg...
With currently almost 70 million likes (as of December 21, 2022, 1:27 p.m.), Lionel Messi’s post about victory in the 2022 World Cup tops...
Voices from the industry: These are the most important marketing trends for 2023
marketing trends of 2023
Why is the brand called that? Today: Jeep
The original American brand, which is now mostly in Italian-French hands, has long been synonymous with off-road vehicles. The story goes back to the 1940s. But...
Why is the brand called that? Today: Tesla
We will probably never know whether it was really Elon Musk alone who chose the name Tesla, or whether the founder's Martin Eberhard and...
The story behind the Dove brand name
The people of Hamburg know that the Dove is a branch of the Elbe. There is also a river by that name in Suffolk, England,...
Why we need a marketing reboot?
In his first Talking Head column for HORIZONT, avant-garde CEO Marc Schumacher analyzes the marketing crisis in the digital age.
Digital advertising and CO2 – the solution to (almost) all problems
Digital advertising and CO2 - the solution to (almost) all problems.
ARTICLES
DeepFake tools for the Police department.
Deepfake technology poses significant risks, but it can also be leveraged to enhance the capabilities of police departments in several ways. However, it's crucial...
