Customer centricity in B2B: is your customer king?
Customer centricity is not a new concept, but focusing on the customer is difficult, especially in B2B companies. Here you can find out how customer...
Why a cultural change is needed in B2B companies (and how to do it)
Individual, personalized, and tailor-made communication is the be-all and end-all for customer centricity. How can B2B companies ideally proceed and overcome the hurdles that they...
Entry into the Metaverse and route to innovative showrooms and events
Meeting in virtual space - this is not only relevant in gaming. Metaverse projects are also becoming more and more popular in the professional field. However,...
Does the Metaverse mark a turning point for B2B sales?
The metaverse is on everyone's lips in B2C marketing. According to a recent study, more and more business purchases are being made via virtual channels,...
Twitter goes (not) Musk – What does that mean for marketing managers?
What is Elon Musk up to? Will he take over Twitter and if so, when? How does the purchase change user behavior, the platform itself, and...
Sustainable corporate success with marketing technologies.
New technologies and automation processes play an increasingly important role in modern marketing. In order for companies to be able to successfully influence the customer...
Employer branding and personnel marketing in B2B – definition, measures and examples.
Employer branding, personnel marketing, and recruiting are among the major challenges facing B2B companies. But what is it really? As an industrial company, how do you...
How does the employer brand survive in times of high growth?
Whether three stripes, a bitten apple, or an arrow from a to z: Brands shape the appearance of companies. What manufacturers and retailers have been...
Attention – When the prospects and desired customers simply do not react.
Many people's attention spans are getting shorter and shorter. So how can B2B companies gain the interest of customers in the ever-expanding media jungle? The keyword...
The end of third-party cookies: explanation, tips and opportunities.
Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my...