The end of third-party cookies: explanation, tips and opportunities.
Exciting times are dawning for digital marketing. After years of data collection madness, online marketers now have to ask themselves: How do I reach my...
B2B content marketing in 2022
For many marketers, content marketing is part of their daily bread. We show what the status quo is in B2B and give tips.
Rethinking E-Commerce: The Benefits of Discovery Commerce.
Black Friday, which heralds the Christmas business on November 27th, should turn out to be the online shopping highlight, as it does every year,...
Meta: No more targeting based on sensitive data.
Meta is changing the options for ad targeting on its Facebook and Instagram platforms so that in the future companies will no longer be...
Marketing Automation – the control center of marketers.
Systems with the help of which marketing is largely automated are now as natural in most large companies as the espresso machine in the...
The SEO cheat sheet: How to optimize your website for Google search?
I rarely describe classic search engine optimization (SEO) here in the blog. Nevertheless, it makes sense to regularly revise your company or freelance website so...
Shopping with artificial intelligence.
In the future, consumers will be able to use artificial intelligence to be presented with exactly the products they need - whether they already...
Facebook embraces medium-sized companies with a corona campaign.
The majority of Facebook advertisers are small and medium-sized enterprises (SMEs). The group, which is currently suffering from the advertising boycott under the motto #StopHateForProfit,...
ARTICLES
Nivea in an Identity Crisis. Why the brand is loosing market...
Nivea is losing more and more market share to its younger competitors. Beiersdorf is adjusting its premium strategy and promising a turnaround. But the...
