In Healthcare Advertising, Relevance Is the New Reach.
For decades, healthcare advertising was built around a familiar equation: reach as many people as possible, repeat the message often enough, and hope that...
AI will become the gatekeeper in car buying.
Before a prospective buyer even sets foot in a car dealership, they've usually already made a preliminary selection. This selection process is no longer...
BMW Group is conducting a global pitch for social media.
The BMW Group is currently holding an agency competition for the automotive group's global social media activities. As reported by "Campaign UK," four networks...
Billion-dollar budget: Ikea launches a global media pitch
The Ingka Group, Ikea's largest franchisee, has launched a global pitch for its media account. Current account holders iProspect (part of the Dentsu Group)...
The Employability Crisis in India: Why Skills, Not Degrees, Will Define Career Success.?
Every few months, another report tells us the same story. India is producing more graduates than ever before, yet employers continue to struggle to...
300 French newspapers are taking on Google over AI overviews.
French newspaper publishers are uniting against Google's "AI Overviews." A coalition of nearly 300 media outlets has filed a complaint with the French competition...
YouTube, X, Facebook: Social media is gearing up in the fight against AI slop.
The spirits we summoned: Initially, all social media platforms installed AI tools for their creators, aiming to make them more creative and, above all,...
Instagram wants to bring Reels to television.
Instagram is expanding its offerings for televisions and is now also available on Samsung Smart TVs in the US. In addition to Reels, Stories,...
Why AI models often cause problems in media planning?
Havas Media titled a corresponding publication “Can AI replace the media agency?” It would therefore be quite surprising if the accompanying study, conducted by...
Gartner says: AI will cost three out of four media planners their jobs… by...
Forecasts should always be treated with caution, but this one has a certain empirical basis from the last five years. Gartner predicts that artificial...
ARTICLES
Curbing Corruption using Cognitive Technology.
Cognitive technology, which includes artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and other advanced technologies, can be instrumental in curbing corruption...
